Print on demand with digital printing technology allows for items to be printed when they are needed as opposed to printing large volumes in anticipation.

Business benefits of POD

• Quick set up time

  Technical set-up is usually quicker than for offset printing.

• Quick response to changing markets

  Items are created on demand allowing for modifications each time. This allows you to react instantly to a changing marketplace or to meet customer demand.

• Reduced inventory and handling costs

  Large inventories do not need to be kept in stock, reducing storage, handling costs, and inventory accounting costs.

• Reduced waste

  There is little or no waste from unsold products as items can be produced in small batches as required.

• Reduced risk

  These advantages reduce the risks associated with publishing books and prints and can lead to increased choice for consumers.

Digital technology is ideally suited to publish small print runs of outstanding quality. Sizes vary from very small up to posters (often as a single copy) printed when they are needed. Used correctly, it can increase your range of available products or marketing collateral. The introduction of digital print technology and increased availability of supreme quality media for medium and large format digital printers has allowed artists, photographers and owners of image collections to take advantage of print on demand.

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