The Economist

The Economist signs-up for the use of the Ad-Handler ad management system for all of its titles including The Economist, CFO, Intelligent Life and The World in 2009. This allows the Economist to manage and track all incoming advertising material while giving advertisers a simple to use system for the supply of advertising.

Advertisers are able to supply advertising material and get an immediate response to whether or not the content is appropriate for print. The system will perform all necessary checks including pre-flight and size and give the sender of an advertisement the confidence that the material is created according to the correct specification. Registered users will be able to view their previously supplied files and use them for repeat bookings.

Intelligent Life, CFO, The World in 2009 and The Economist all benefit from a branded online portal and the management of incoming material for all international regions. The international aspect of these titles means that magazines are being published every week in a number of regional editions with different advertising material. This creates a complex supply chain for incoming advertising material, as material can come from any region for any region. The handling of this content produces a large amount of complexity which Ad-Handler simplifies, tracks and monitors.