Ad-Handler launched

F E Burman announces the official launch of Ad-Handler, a comprehensive Ad-Handling system for publishers. The system is a complete framework application which can be tailored and branded as necessary, and can be seen in action on the Country Life Magazine Advertising submission website.

To advertisers, it is a simple website on which one can submit an advertisement. To advertising production staff, it is an elaborate copy chasing and production tool which reduces work hours and simplifies complex audit trails by centralising crucial information. For the publisher, it is a unique analysis tool that can be used to aid the collection of payments and to scrutinize trends in buying and submission.

The system is based on open architecture and is fully capable of integration with any business system, because it uses open interfaces and all flavours of XML, including JDF. This makes it a breeze to integrate with publishers' existing ad sales, production, and business systems.